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Jun 21
Jun 12

Learn How OTC Cafe Acquired Customers With Zero Effort

Introduction Nestled on level 3 of the Singapore National Library building, OTC is a café and bar well tucked away from the hectic city life. The cosy atmosphere makes it one of the best meeting places in the Bugis area for an intimate catch up, a quick lunch meeting and an enjoyable dinner before a […]
May 31

Stridec Unveils Gimify – A Wi-Fi Marketing Solution That Changes How F&B SMEs Acquire, Retain And Reward Customers

Gimify solves one of the biggest challenges that F&B businesses are facing today — to acquire customers efficiently without disrupting or adding to the current operational processes and resources — by transforming any F&B premise’s existing Wi-Fi into a powerful data collection and marketing machine, automatically capturing customers’ emails whenever they access the free Wi-Fi […]
May 19

Spilling The Beans: Why Your Email Marketing Sucks

Have you ever noticed an item on your menu that seems to be selling less than all the others and you have no idea why?It could be an appetiser or entree that you worked your guts out to perfect, but no matter what you do, it just won’t sell. So where did you go wrong? […]
May 08

Why Email Marketing is the Best Thing to Happen to Your Food & Beverage (F&B) Business since Sliced Bread

In the food & beverage (F&B) business, interaction with your customers does not end after you’ve served them their favourite cup of cafe latte or plate of spaghetti Bolognese. In fact, that is only just the beginning. A true and effective marketing has to be able to encourage customers to try out your food offerings […]